Clash Boutique, is one of New Zealand’s leading street wear retailer’s, stocking classic urban brands such as BOY, American Vintage, Brixton, Circle Park and The Cambridge Satchel Company. Clash’s classic punk aesthetic and underground urban roots are portrayed in a new fashion video for the brand, produced by James Atkins and Kat Glass from Atkins Media. This short film which is “one part music video, one part short film, and one part moving editorial” references some of Punk’s most iconic moments; including album covers from the 80’s band The Clash and it couple Sid Vicious and Nancy Spungen. The video also features an original song composed for the film by some of New Zealand’s leading musicians including solo artist Jesse Sheehan, Chris Horry from Jurassic Penguin and Carlie Dyer of Hello Riley and Tiny Tantrums.
Check out the video here:
The film features hip urban street wear that can be transcended from downtown hipster to uptown rock chic, no doubt about it these clothes scream cool. Clash stocks numerous international brands including BOY, Firetrap and The Cambridge Satchel Company, which have been featured in GQ, Rolling Stone and Harpers Bazzar and have a cult following of famous trendsetters including Rihanna, Ed Westwick, Sam Sarpong, Fearne Cotton, Alexa Chung and Professor Green.

Rihanna in BOY, Professor Green wearing Firetrap and Fearne Cotton sporting The Cambridge Satchel Company
This film is a great example of how New Zealand stores are leading the way in fashion videography and how Clash are developing a strong online presence for their tech-savy customers. Boutique owner Nick Paulson cleverly uses iconic punk imagery and grungy settings in the film to portray the boutique’s “gritty, urban, and confident aesthetic” which will no doubt entice Auckland’s young trendsetters to make a pit stop at their New Market boutique. So next time you’re after a pair of grungy leather pants, hipster floral pants, trendy BOY sneakers or studded kaki jacket be sure to check out Clash Boutique.
Location:
210 Broadway,
New Market
Auckland
Visit Clash’s website here:
Check out their blog here:
Words by Nathalie Owen
Images by Atkins Media and Clash Boutique

























