With an impressive client-base (including NZ’s favourite musical son and current X-Factor NZ judge, Stan Walker), Sammy Salsa Style is a fashion force to be reckoned with. From styling every-day people to music videos and fashion shoots for the likes of Remix magazine, Sammy’s passion for fashion stands out in everything that he does. We grabbed a few precious moments with him between shoots to find out more.
Tell me more about Sammy Salsa Style…
With a background in media including being the former host of Pacific Beat Street and a life long love of couture, I decided to pursue a career as a Fashion Stylist. From television to fashion, I’ve found real joy and satisfaction in realising my dream as an up-and-coming, nu-age Polynesian involved in the fashion industry, pursuing my signature aesthetic and passion for the art. My brand, Sammy Salsa Style, represents a strong hallmark of commitment, respect and credibility.
What do you do? What services do you offer?
Wardrobe/ Fashion Stylist for celebrities, fashion editorials, photo shoots, models, live runway shows and the everyday person.
Describe a day in the life of Sammy Salsa?
Checking and responding to emails
Prepare for a shoot that week
Sourcing clothes, shoes, accessories from designers or boutiques
Lunch with a friend in the city
Meetings with clients
Sourcing more stuff for the shoot then hopefully home before 5pm to relax with a chilled glass of vino and to cook dinner for my gorgeous partner of 8 years – Although my days will be extra busy soon as I have a new role starting up with a prestigious institute combining my love of fashion & media!
Describe your personal style.
Depending on the day and my mood – Clean cut/ Quirky/ Retro/ Funky but always finished
Any advice for others wanting to do what you do?
I get a lot of messages from people who are real keen to get into Fashion design/styling. One thing I always say to them is “The history of fashion is just as important as what’s hot tomorrow” – Do your research, read books, magazines, be immersed in it, always be one step ahead of the world and of course, passion for the art goes along way.
What is your favourite client memory?
Besides my work appearing in Remix magazine (yay!) One of my most memorable would be: friend of mine had a James Bond themed party to attend and being on the plus size side she was very insecure and reserved with what she wanted to be dressed in. I took her shopping, showed her ways to accentuate her assets and gave her a full blown makeover. It really opened up her eyes to what was hiding among all the layers of clothing. I got a real buzz just seeing her expression as well as other peoples reaction to her new look. I get more satisfaction dressing everyday people as appose to styling a high fashion photo shoot or a runway show, for me its about giving back to my community.
Worst client memory?
We did a fashion Beauty shoot with two models and two live, wild doves. We let them out of their basket (the doves that is) to get the shot but unfortunately being camera shy they flew right into the snug parts of the ceiling boards where we couldn’t reach them. An hour later we caught the birds put them back in their basket and ended up photo shopping a bird into the picture instead!
If you weren’t doing this, what would you be doing instead?
I’ve always wanted to be a police officer, working within the community mentoring youth and I think I’d look good in a police uniform! lol
What makes you get up in the morning?
As cheesy as it sounds. LIFE! I live it like everyday’s my last, I get excited not knowing what the day has install. Plus my 5am alarm clock going off!
What are you currently:
Reading “VOGUE on Alexander McQueen” (It was a bday gift)
Listening to Solange Knowles, Lana Del Ray & Moby
Wearing My trusty black trench coat from Industrie that I wear everywhere with everything! whether its a casual look or a night out at dinner
Eating Ortolana in britomart – Its our new local! Great food & service and I love the waiters/waitresses uniform
Drinking A vodka and soda (to start off with) at A&M or Racket Bar
Find him on instagram @sammysalsastyle84