Tag Archives: ponsonby central

AWA17: 5 mins with Mardo El-Noor

Mardo El-Noor is a chai-latte drinking, left-handed, hybrid creative. Armed with a Masters in Art & Design (AUT), Mardo’s work can be found globally.

New Zealand music lovers will be familiar with his conceptual music videos, including ‘Shine’ by the Modern Māori Quartet, ‘Treat you better’ by Theia, ‘Sunday’s best clothes’ by Opshop, ‘Hometown’ by Salmonella Dub, and ‘Jump’ by Kings. He’s also made three animated short films, screening at NZIFF and other film festivals around the world.

Mardo’s most recent work; a series of ground-breaking images with renowned political commentator and editorial cartoonist, Tom Scott (ONZM) can be found in the NZ Parliament Buildings and (next year) at the Waikato Museum.

Mardo was 2016’s ART Venture recipient, an acceleration programme for experienced creative entrepreneurs working in Auckland.

This Artweek Auckland, check out Mardo’s hyper-real photo-illustrations depicting people as characters in elaborately staged scenes that tell their personal stories.

Describe your piece of work in three words
Family-friendly David LaChappelle.

Baby by Mardo El-Noor

What inspired it?
People. People. People. Everyone has a story but not everyone is a storyteller. I’m a curator of people’s stories.

What’s your creative process?
I depict people as characters in elaborately staged, highly-detailed scenes that tells their personal stories (Imagine a freeze-frame in a non-existing movie, with you as the star!). The process starts with a conversation/interview, which leads to a pitch of a sketch, then a photoshoot, then a long post-production process.

Havana by Mardo El-Noor

What do you think of the Art scene in Auckland? New Zealand?
I’m not familiar with it – as my background is in commercial art & advertising. New Zealand market is quite small, which makes it easier to stand out.

Unnamed by Mardo El-Noor

What is your social media of choice?
Facebook. You can customise your newsfeed to follow all your fave websites (& block out all social noise from ‘friends’)

Who do you follow and where?
I mainly follow trending videos on Vimeo, Nowness & the likes. Behance is a huge source of inspiration too.

What are the top 3 tracks on your Spotify playlist right now?
The Dillinger Escape Plan – Dissociation (album)
Future Islands – The Far Field (album)
The National – Sleep Well Beast (album)

Word Association:
Auckland – Traffic
Art – Stories
Festival – Festival
Creative – Job
Collaboration – Synergy
Politics – Status Quo
Summer – Recharge

Mardo El-Noor, Personal Stories at Ponsonby Central as part of Artweek Auckland.
2-15 October, Find out more.

been | Amber Whitecliffe Spring 2015 – Golden Pavilion

Amber Whitecliffe has launched her new Spring collection at a cute pop-up store in Ponsonby Central on Tuesday night! She has the new beautiful space to showcase her collection for 3 weeks (till 30th August) so pop in and check out her new range and other lovely things when you can!

Her latest collection is fully inspired by Moroccan interior design and architecture, it explores the romance and luxury of a Moroccan dreamy holiday. This collection has a palette of cobalt, stunning pinks, indigo and blues, white and golds; it has groovy patterns like leopard, feather and floral prints, which boldly express the sense of a Saharan getaway, hence the name “Golden Pavilion” for this collection. The range includes tailored daywear and flirty dresses that balances the effortless evening gowns; draped in liquid silks, jerseys and luxurious cottons, which captures the spirit of Amber Whitecliffe’s designs – “someone who dares to be different in style but lives in comfort”.

Amber’s pop-up shop was adorable and well located. The atmosphere was warm and very welcoming. Lots of Moroccan décor with gold plates, jug and cups sets and beautiful floral arrangements, which compliments her collections perfectly. In addition, apart from Amber’s charming collection available in store, there are also Revie leather footwear, Captives scented candles and Linden Leaves “Gold” skincare products, which finely harmonize with Amber’s collection.

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Here are a few snaps of our favourite pieces from her Golden Pavilion collection:

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Ponsonby Central
Shop 4A, 136 Ponsonby Road, Auckland

Written by Barbra Ho
Photographs by Barbra Ho