Tag Archives: ponsonby central

been | The launch & pop up of Invis-Able

We meet one of New Zealand’s most unique fashion labels to launch this year… Introducing, Invis-Able, a label dedicated to making high quality, ‘topsy-turvy’ unisex garments full of fine details and hidden features.

Creator and designer, Marc Jun plays a game of ‘hide-and-seek’ with wearers, whilst creating a versatile garment.  Find hidden pockets and zips or buttons that connect to nowhere, removable sleeves, sweaters disguised as jackets, and trench coats that are reversible.  This is like the Winchester Mystery House… of fashion.

I had the pleasure of meeting Marc at his Auckland pop-up located in Ponsonby Central.

Q: Where did Invis-Able come from?

A: I wanted to create a New Zealand based clothing label that re-imagine and creates wearable unisex garments. My aim is to design with unique details to enhance the options and versatility of your wardrobe. My work is deeply inspired by invisible things in life such as one’s thoughts, feelings, words and experience; these are the things that define who we are, and we are all different. Invis-Able is an expression of the invisible, to make it or us Able to be seen, that’s where the name comes from.

Q: What is your current collection about?

A: ’What Fakes Me Happy’ started when I asked myself “What makes me happy?” And I quickly found that ‘things’ that often entertain us and make us happy are short term. Material items or meaningless relationships are satisfying at first but are costly to maintain, the initial happiness will wear away. Instant gratification for long term happiness is fake and unrealistic. I express this in the details and functionality of my garments and challenge the wearer’s “ideal reality”. Just like a playful game of ‘hide and seek’ – you will find all the unexpected features and hidden details. Invis-Able Fakes You Happy!

Q: Describe your aesthetics/style in a few words…

A:  Clean cut, refined, stand out multi-functional unisex wear.

Q: What is your colour palette?

A: Monotone – Black, greys and currently dark green.

Q: Who’s been your most influential designer?

A: Kris Van Assche

Q: What is the ‘must have’ out of your collection?

A: The reversible trench coat

Q: Describe the type of person who’d wear your clothing…

A: Young, 20’s to 30’s working professionals. People whom often transitions from work to going out and seeks trendy and versatile wear, suitable for day and night, serious or play.

Q: Name three celebrities you’d like to see wearing your brand…

A: G-Dragon (Big Bag), Kris Van Assche & ASAP Rocky

Q: Where do you imagine Invis-Able in 10 years?

A: I would love to see my brand everywhere in the world, a global brand.

Head along to Invis-Able’s pop up store to meet Marc and nab yourself 20% Off everything. Be quick, it ends this Sunday! Located opposite Bird On A Wire inside Ponsonby Central. Open from 9am till 6pm.

 

 

 

 

 

 

|           www.invis-able.com           |           Invis-Able on Instagram           |

 

AWA17: 5 mins with Mardo El-Noor

Mardo El-Noor is a chai-latte drinking, left-handed, hybrid creative. Armed with a Masters in Art & Design (AUT), Mardo’s work can be found globally.

New Zealand music lovers will be familiar with his conceptual music videos, including ‘Shine’ by the Modern Māori Quartet, ‘Treat you better’ by Theia, ‘Sunday’s best clothes’ by Opshop, ‘Hometown’ by Salmonella Dub, and ‘Jump’ by Kings. He’s also made three animated short films, screening at NZIFF and other film festivals around the world.

Mardo’s most recent work; a series of ground-breaking images with renowned political commentator and editorial cartoonist, Tom Scott (ONZM) can be found in the NZ Parliament Buildings and (next year) at the Waikato Museum.

Mardo was 2016’s ART Venture recipient, an acceleration programme for experienced creative entrepreneurs working in Auckland.

This Artweek Auckland, check out Mardo’s hyper-real photo-illustrations depicting people as characters in elaborately staged scenes that tell their personal stories.

Describe your piece of work in three words
Family-friendly David LaChappelle.

Baby by Mardo El-Noor

What inspired it?
People. People. People. Everyone has a story but not everyone is a storyteller. I’m a curator of people’s stories.

What’s your creative process?
I depict people as characters in elaborately staged, highly-detailed scenes that tells their personal stories (Imagine a freeze-frame in a non-existing movie, with you as the star!). The process starts with a conversation/interview, which leads to a pitch of a sketch, then a photoshoot, then a long post-production process.

Havana by Mardo El-Noor

What do you think of the Art scene in Auckland? New Zealand?
I’m not familiar with it – as my background is in commercial art & advertising. New Zealand market is quite small, which makes it easier to stand out.

Unnamed by Mardo El-Noor

What is your social media of choice?
Facebook. You can customise your newsfeed to follow all your fave websites (& block out all social noise from ‘friends’)

Who do you follow and where?
I mainly follow trending videos on Vimeo, Nowness & the likes. Behance is a huge source of inspiration too.

What are the top 3 tracks on your Spotify playlist right now?
The Dillinger Escape Plan – Dissociation (album)
Future Islands – The Far Field (album)
The National – Sleep Well Beast (album)

Word Association:
Auckland – Traffic
Art – Stories
Festival – Festival
Creative – Job
Collaboration – Synergy
Politics – Status Quo
Summer – Recharge

Mardo El-Noor, Personal Stories at Ponsonby Central as part of Artweek Auckland.
2-15 October, Find out more.

been | Amber Whitecliffe Spring 2015 – Golden Pavilion

Amber Whitecliffe has launched her new Spring collection at a cute pop-up store in Ponsonby Central on Tuesday night! She has the new beautiful space to showcase her collection for 3 weeks (till 30th August) so pop in and check out her new range and other lovely things when you can!

Her latest collection is fully inspired by Moroccan interior design and architecture, it explores the romance and luxury of a Moroccan dreamy holiday. This collection has a palette of cobalt, stunning pinks, indigo and blues, white and golds; it has groovy patterns like leopard, feather and floral prints, which boldly express the sense of a Saharan getaway, hence the name “Golden Pavilion” for this collection. The range includes tailored daywear and flirty dresses that balances the effortless evening gowns; draped in liquid silks, jerseys and luxurious cottons, which captures the spirit of Amber Whitecliffe’s designs – “someone who dares to be different in style but lives in comfort”.

Amber’s pop-up shop was adorable and well located. The atmosphere was warm and very welcoming. Lots of Moroccan décor with gold plates, jug and cups sets and beautiful floral arrangements, which compliments her collections perfectly. In addition, apart from Amber’s charming collection available in store, there are also Revie leather footwear, Captives scented candles and Linden Leaves “Gold” skincare products, which finely harmonize with Amber’s collection.

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Here are a few snaps of our favourite pieces from her Golden Pavilion collection:

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Ponsonby Central
Shop 4A, 136 Ponsonby Road, Auckland

Written by Barbra Ho
Photographs by Barbra Ho