Tag Archives: New Zealand Fashion Week

NZFW 2019 | Elle Macpherson announces NZ Fashion Week Gala

It’s time to dust off those glad rags as New Zealand finally launches its own glittering, society Gala inspired by the likes of New York City’s Met Gala or London’s GQ Men of the Year Ceremony.

Duco Events, in conjunction with New Zealand Fashion Week, has announced plans for an inaugural New Zealand Fashion Week Gala that will become a regular fixture in the society and fashion scene.

The 2019 event is sponsored by General Capital and will feature world-renown businesswoman, supermodel and actress. Elle’s early modelling career led to a record-breaking five Sports Illustrated covers – providing her with global fame when she was dubbed “The Body” by Time Magazine in 1986.

Over the last 35 years Elle has developed a high profile in international fashion, film and television – and has built an enviable business empire through her sheer entrepreneurial flair and determination.

Taking place at SkyCity on September 27th, the Gala will be a sophisticated, luxury event celebrating the best and brightest of New Zealand’s fashion and social scenes.

The modern Gala Ball setting will include fashion shows curated by the team at New Zealand Fashion Week, extravagant venue dressing, a four-course gourmet dinner and live music and entertainment.

The pinnacle of the event will be a discussion with Elle Macpherson on her career, personal fashion style, entrepreneurialism and philanthropy.

Plans are underway for the event to be held each year, with the host rotating amongst A-List celebrities from the world of fashion and high-society.

The event will raise funds for The Rising Foundation – a New Zealand charity that believes in the ‘raising’ of self-esteem amongst New Zealand youth. The foundation unlocks the potential of kids through an ongoing programme of intervention and support to some of the most vulnerable New Zealanders, and General Capital Presents: New Zealand Fashion Week Gala with Elle Macpherson will be a crucial element of their 2019 fundraising.

Dame Pieter Stewart, NZFW founder and managing director, commented: “Over the last 19 years, New Zealand Fashion Week has grown from a fledging trade event to a major stable on the New Zealand fashion calendar. The addition of Fashion Weekend in 2009 was a fitting extension for everyday fashion fans, and we believe the time is now right for an event that celebrates the true movers and shakers of New Zealand society. There is no one in New Zealand who can stage a Gala like this to a higher standard than Duco Events, and we’re confident they’ll create a night to remember.”

Elle Macpherson added: “I’m honored to be appointed as the inaugural host for General Capital Presents: New Zealand Fashion Week Gala. New Zealand is so innovative and holds a special place in my heart. I think it’s fascinating that a country with such a generally relaxed attitude to life and a strong sense of community, also achieves so much on the world stage.”

Attendees at the Gala include influential faces from the world of fashion, corporate, media and society – get your seat at the table today.

NZFW 2019 | 5 mins with Good&Co

GOOD&CO aims to intelligently amalgamate fashion and art. Each scarf turns its wearer into a walking artwork, though only those in the know are aware of the detail. Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist.

What inspired your collection?
Our SS19/20 scarf collection is an architectural study of modernist Le Corbusier Haus (1958 Berlin), and its surrounds. Elemental geometric forms iconic of the Eastern Bloc, deconstructed into wearable art.

Describe your quintessential customer…
Professional, driven, confident, understated cool.

What’s your social media of choice?

Who do you love to follow and where?
Creative minds from all over the world. I find the best content comes from unexpecting individuals usually collecting imagery for their own creative outlets rather than posting curated content.

What are the top 3 songs on your Spotify playlist?
LCD Soundsystem (every song ever written!), All the colours: “Let Me Drown”, Florence and the Machine: “South London Forever”

Word association
New Zealand – Inspiration
Fashion – Inspiration
Music – Inspiration
Art – Inspiration
Winter – Inspiration
Holiday – Inspiration

Good&Co shows as part of the Accessories Showcase at New Zealand Fashion Week 2019.

NZFW 2019 | 5 mins with Augustine’s Kelly Coe

Augustine has quickly grown to be one of the industries leading fashion houses for everything from casual day wear to glam special occasion wear. Their labels are stocked in 60 boutiques throughout the country as well as 4 stand alone stores that carry their full collections.

What inspired your collection?
This is way too hard to answer as we are showing 5 labels with a mix of 2 collections each label, My answers would be endless, haha.

Describe your quintessential customer…
Anybody that loves colour, sparkle and fun, that’s not a wallflower.

What’s your social media of choice?
Facebook or Instagram, depending on what the content is and how the algorithms are feeling on the day haha.

Who do you love to follow and where?
I follow a lot of international celebs and bloggers, anyone with their own unique style that doesn’t Photoshop the crap out of their photos is interesting to me. I love colourful pages that aren’t overly stylised. Plus, some mum bloggers for good measure.

What are the top 3 songs on your Spotify playlist?
It’s You
Taylor Swift’s new song ‘lover’ that I love, and I usually can’t stand her music, so that’s odd.

Word association
New Zealand – beautiful
Fashion – fabulous
Music – personal
Winter – netball courts with my kids
Holiday – tropical

See Augustine as part of the Womenswear show during NZ Fashion Weekend.

NZFW 2019 | 5 mins with Herriot’s Bron Eichbaum

Herriot is designed and made in New Zealand using local production and craftspeople. It’s all about small runs and sustainability, Herriot is the opposite of fast fashion. The approach is to understated, high-quality pieces that are contemporary and lasting. Clothing for women and often men-made.

What inspired your collection?
My inspiration comes from the street and gut first and foremost. The inspiration for the silk print was an immediate reaction to seeing Jacqui Colleys work – it was perfect and I loved that she was so open to coming on board. Her talent is incredible. The silk spoke of flow which inspired the garments themselves – and also sat beautifully with the utilitarian feel of the rest of the collection. I love this juxtapostion.

Name 3 NZ designers we should watch out for….
Can I say herriot here? 🙂
I love Jake Studios – I’ve been following them on Instagram and reckon they are both directional but very commercial at the same time – I don’t like using the word commercial but I mean that as a compliment.
Havilah is a young label from Wellington who is also showing at NZFW this year – I worked with her on Project Fashion last year and was really impressed with what she was doing. Her take on it is different again – lots of colour and volume. She’s really talented.

Describe your quintessential customer…
Strong, independent, and loves clothing that is both stylish and comfortable. Men and women buy herriot which I love. I love people that are prepared to take a risk with their styling and be unique.

What’s your social media of choice?
Instagram for sure. I’ve organically gone away from the others – if you see anything on Facebook it’s usually a link from IG.

Who do you love to follow and where?
Nili Lotan in New York. I’ve followed her for years now – initially she a fledgling label but has now gone global. I loved the interactions with her and her husband David – it reminded me of Max and myself and made her label feel very real and relatable.
Icon Accidental also in New York. Lyn has posted herself in our signature sweatshirt which was both fabulous and disastrous. My phone kept pinging on a Sunday with sales from all around the world and I thought I’d been hacked. I then realised it was because she had gone live but the disastrous part was that the stock was ordered but not loaded on the website so I was not just missing out on sales, I had old stock on sale! Live and learn.

What are the top 3 songs on your Spotify playlist?
Right now ‘Hope – 3 generations walking remix” Fat Freddys Drop because this is my selection for the show at NZFW.
Woo – Erykah Badu
Wish You Were Here – Wyclef Jean
I’m obsessed with making Spotify playlists!

Word association
New Zealand – home
Fashion – comfort
Music – essential
Art – subjective
Winter – open-fire
Holiday – happiness

Herriot shows as part of the Sustainability Show during New Zealand Fashion Week

NZFW 2019 | 5 mins with Rhémy’s Mindy Madden

Established in 2019, Rhémy is a New Zealand brand positioned in the emerging contemporary luxury market. Rhémy believes in slow fashion – created by hand and made to last. Turning away from mass production, each piece is skillfully developed and made in New Zealand from the finest leather and components. Their lies in creating timeless, functional and practical pieces.

What inspired your collection?
As a ‘tip of the hat’ to my mentors, this first solo collection has been inspired by the amazing craftswomen of France. Not only do they work long hours each day, but they do it looking as chic and ‘put-together’ as a model straight off the runway. These women are the powerhouse of the luxury industry, engineering the clothing and accessories we covet, with precision and care. There is no limit to the talent and skill of these craftswomen, and to them I owe a great deal.

This collection honors effortless elegance, understated sensuality, and rebellious – yet playful design. An approach to fashion that has been in the background of my life for many years. French style is more than skin deep – comfort is paramount, and confidence is your best accessory. With that in mind, I wanted to create a collection that makes the wearer feel that sense of empowerment. This collection is designed to make women feel feminine, powerful and chic.

Name 3 NZ designers we should watch out for….
I have been overseas for 15 years – so I’m a little rusty on the new designers – ask me again in a year!!

Describe your quintessential customer…
The goal of the brand is to attract customers who feel a sense of excitement and desire for the products we make. We want our customers to feel uplifted and proud to wear our pieces, and be a part of the brand they have invested in. With this in mind, we are careful to control our production – not making more than we can sell – and in a sea of fleeting consumption, offering truely unique pieces from the bottom of the world. Our quintessential customer has a strong sense of style. She finds mass consumption uninspiring and has an emotional connection to fashion. Instead of fast fashion, she prefers to invest in a garment or accessory that represents something to her. A personal luxury.

What’s your social media of choice?
INSTAGRAM! Like many amongst us, I am addicted.

Who do you love to follow and where?
Too many to name, but I love vintage fashion accounts on instagram, and pinterest is always great inspiration!

What are the top 3 songs on your Spotify playlist?
Anything by Little Dragon and Phoenix

Word association
New Zealand – Home
Fashion – Self Expression
Music – Emotion
Art – Create
Winter – Layering!!
Holiday – NECESSARY!

See Rhémy as part of the Group Show during New Zealand Fashion Weekend.

NZFW 2017 | Liberation in the form of leopard print

Model Max Stroomer loves collaborating with a team to express an idea, look and attitude.  

He says, “Everyone comes from different areas of expertise and experience to bring their own creative touch to the final product.  Whether that be a photo shoot or show.”

Professionally, he’s modelled for just over three years but prior to this he’s worked with some of New Zealand’s leading agencies as a brand ambassador.

Max walked the runway during this year’s New Zealand Fashion Week.

“I got lucky this year, I had a show each day.  I was pretty stoked!”

Max walking for Federation

For him, fashion week is a chance to show off his personal style.  It’s what he loves about it.

“It’s not secret everyone does weeks of prep to get outfits together for each day.  It’s something everyone attends takes part in.”

While his personal style may be relaxed, the most memorable show for him was the one for World Brand.

“I wore a leopard print jacket and had purple and pink glitter lips with a gold glitter wig.  I’ll never forget it; it was such a liberating experience.”

Max for World. Image courtesy: @worldbrandinnz

When asked about what happens backstage, he said it’s where all the action is.

“Picture a dozen models, each having a minimum of two dresses, show directors, makeup artists running around frantically trying to do touch-ups and photographers with cameras in your face.  It seems like chaos, but it all somehow works.  You have to stay focused, alert and happy all at the same time.”

So, does he get nervous before the show?

“The nerves are the best part.  Everyone has their remedy – mine is to dance and sing to myself to whatever song is playing on the runway.”

Max walking for Barkers, NZ Weddings Magazine

As a professional model, Max needs to take care of himself.  What’s his routine?

“Diet is number one; portion control and eating mostly vegetables is key.  But generally, it’s staying on top of living a balanced life.”

Image courtesy: @maximilianstroomer 

With the rise of ‘Insta-models’, we wanted to know his thoughts; love ‘em or hate ‘em?

“To be honest, I don’t think there’s a difference anymore between a model and an ‘Instagram model’.  Being proficient at social media is essential; we have to be successfully utilising all platforms to make sure we maintain and gain more of a following.

“The more people there are wanting to see your content, the better opportunities you get with work with brands and photographers.  A lot of overseas clients will specifically ask us how many followers we have; to them it’s another avenue to reach an audience.”

Image courtesy @maximilianstroomer

Max Stroomer is an Auckland-based model who is currently signed to 62 Models & Talent.  When he’s not walking the runway or pouting in front of a camera, he can be found at Chemistry Interaction, an integrated advertising agency where he spends his days as an Account Executive.

NZFW 2017 | From rookie to runway ready

Lyle Adams has always been creative; doing everything from drawing to making and designing.  It wasn’t until he picked up a camera that he actually considered himself a creative.  For him, the camera services as the halfway point to quenching his creative thirst.  However, he struggles to label himself as a photographer.

Born in South Africa, Lyle emigrated to New Zealand 8 years ago with his family and recently became a citizen. He studied at Unitec Institute of Technology, receiving a Bachelor in Design and Visual Arts / Photography & Media Arts.

As a photographer, he’s still on a journey to find his signature style. For his fashion and beauty photography, he always looks for a connection.

“I want the model to be immersed in the process; to get lost in the tone and style of the shoot. I encourage the models to do what they want according to the ideas I give them in the beginning.”

This year, Lyle joined the mac+mae crew as one of our official photographers covering New Zealand Fashion Week.  While our more seasoned crew prepped him, the week that unfolded was still a new experience.    

mac+mae crew, Sin-Mae Chung & Christine Mansford

“My first New Zealand Fashion week was awesome.  I met so many cool people and learnt so many things; overall it was a cool experience.

“For the most part it went well, although at some points I felt like I was part of a herd of sheep being shoved into a pen.”

Photo pit at Katherine Victoria

As one of our main photographers, it was Lyle’s job to ensure we had maximum coverage across the week.

“I was invited to many shows and I had the option of ‘photographer in the pit’ or seated.  While you can’t beat the ‘pit view’, I must admit I wanted the backstage pass.  I saw so many interesting shots other photographers were able to get.  Maybe next year.”

For Lyle, some of the best moments from across the week was meeting the plethora of characters outside the venue.

Photographer, Aki Ang

“I loved meeting people outside and doing some street style shots.  You see these bloggers, models and photographers online with tens of thousands of followers and assume they’re unapproachable, but most/all of them are down-to-earth, friendly and easy to talk to.

“There was a moment in the photographers pit where I put down my camera and just absorbed the atmosphere that is NZ Fashion Week.”

Mercedes-Benz presents Zambesi

Lyle photographed over 14 shows across the week and his favourites were Zambesi and Andrea Moore.

Andrea Moore

“I loved photographing Zambesi and Andrea Moore because of the atmosphere they created with their lighting props.  Another show that stood out was the Graduate show, some of the designs were detailed, unusual and interesting.

The Graduate Show

It was clear pretty early on in the week that our rookie photographer was more than runway ready, but hindsight is a powerful thing, and there were some lessons learned.


“With the power of hindsight, I wish I didn’t try to go to all the shows and end up with thousands of images each day then try to edit/process them.  Eventually some shows started to blend and look the same, while the ones I missed were the interesting/different ones.”

Katherine Victoria

You can check out Lyle’s NZ Fashion Week photos for mac+mae on our Facebook page and to check out his other work, visit his website.