Tag Archives: AWA 2017

AWA17: 5 mins with Mardo El-Noor

Mardo El-Noor is a chai-latte drinking, left-handed, hybrid creative. Armed with a Masters in Art & Design (AUT), Mardo’s work can be found globally.

New Zealand music lovers will be familiar with his conceptual music videos, including ‘Shine’ by the Modern Māori Quartet, ‘Treat you better’ by Theia, ‘Sunday’s best clothes’ by Opshop, ‘Hometown’ by Salmonella Dub, and ‘Jump’ by Kings. He’s also made three animated short films, screening at NZIFF and other film festivals around the world.

Mardo’s most recent work; a series of ground-breaking images with renowned political commentator and editorial cartoonist, Tom Scott (ONZM) can be found in the NZ Parliament Buildings and (next year) at the Waikato Museum.

Mardo was 2016’s ART Venture recipient, an acceleration programme for experienced creative entrepreneurs working in Auckland.

This Artweek Auckland, check out Mardo’s hyper-real photo-illustrations depicting people as characters in elaborately staged scenes that tell their personal stories.

Describe your piece of work in three words
Family-friendly David LaChappelle.

Baby by Mardo El-Noor

What inspired it?
People. People. People. Everyone has a story but not everyone is a storyteller. I’m a curator of people’s stories.

What’s your creative process?
I depict people as characters in elaborately staged, highly-detailed scenes that tells their personal stories (Imagine a freeze-frame in a non-existing movie, with you as the star!). The process starts with a conversation/interview, which leads to a pitch of a sketch, then a photoshoot, then a long post-production process.

Havana by Mardo El-Noor

What do you think of the Art scene in Auckland? New Zealand?
I’m not familiar with it – as my background is in commercial art & advertising. New Zealand market is quite small, which makes it easier to stand out.

Unnamed by Mardo El-Noor

What is your social media of choice?
Facebook. You can customise your newsfeed to follow all your fave websites (& block out all social noise from ‘friends’)

Who do you follow and where?
I mainly follow trending videos on Vimeo, Nowness & the likes. Behance is a huge source of inspiration too.

What are the top 3 tracks on your Spotify playlist right now?
The Dillinger Escape Plan – Dissociation (album)
Future Islands – The Far Field (album)
The National – Sleep Well Beast (album)

Word Association:
Auckland – Traffic
Art – Stories
Festival – Festival
Creative – Job
Collaboration – Synergy
Politics – Status Quo
Summer – Recharge

Mardo El-Noor, Personal Stories at Ponsonby Central as part of Artweek Auckland.
2-15 October, Find out more.