NZFW 2019 | 5 mins with Augustine’s Kelly Coe

Augustine has quickly grown to be one of the industries leading fashion houses for everything from casual day wear to glam special occasion wear. Their labels are stocked in 60 boutiques throughout the country as well as 4 stand alone stores that carry their full collections.

What inspired your collection?
This is way too hard to answer as we are showing 5 labels with a mix of 2 collections each label, My answers would be endless, haha.

Describe your quintessential customer…
Anybody that loves colour, sparkle and fun, that’s not a wallflower.

What’s your social media of choice?
Facebook or Instagram, depending on what the content is and how the algorithms are feeling on the day haha.

Who do you love to follow and where?
I follow a lot of international celebs and bloggers, anyone with their own unique style that doesn’t Photoshop the crap out of their photos is interesting to me. I love colourful pages that aren’t overly stylised. Plus, some mum bloggers for good measure.

What are the top 3 songs on your Spotify playlist?
It’s You
Taylor Swift’s new song ‘lover’ that I love, and I usually can’t stand her music, so that’s odd.

Word association
New Zealand – beautiful
Fashion – fabulous
Music – personal
Winter – netball courts with my kids
Holiday – tropical

See Augustine as part of the Womenswear show during NZ Fashion Weekend.