NZFW 2017 | From rookie to runway ready

Lyle Adams has always been creative; doing everything from drawing to making and designing.  It wasn’t until he picked up a camera that he actually considered himself a creative.  For him, the camera services as the halfway point to quenching his creative thirst.  However, he struggles to label himself as a photographer.

Born in South Africa, Lyle emigrated to New Zealand 8 years ago with his family and recently became a citizen. He studied at Unitec Institute of Technology, receiving a Bachelor in Design and Visual Arts / Photography & Media Arts.

As a photographer, he’s still on a journey to find his signature style. For his fashion and beauty photography, he always looks for a connection.

“I want the model to be immersed in the process; to get lost in the tone and style of the shoot. I encourage the models to do what they want according to the ideas I give them in the beginning.”

This year, Lyle joined the mac+mae crew as one of our official photographers covering New Zealand Fashion Week.  While our more seasoned crew prepped him, the week that unfolded was still a new experience.    

mac+mae crew, Sin-Mae Chung & Christine Mansford

“My first New Zealand Fashion week was awesome.  I met so many cool people and learnt so many things; overall it was a cool experience.

“For the most part it went well, although at some points I felt like I was part of a herd of sheep being shoved into a pen.”

Photo pit at Katherine Victoria

As one of our main photographers, it was Lyle’s job to ensure we had maximum coverage across the week.

“I was invited to many shows and I had the option of ‘photographer in the pit’ or seated.  While you can’t beat the ‘pit view’, I must admit I wanted the backstage pass.  I saw so many interesting shots other photographers were able to get.  Maybe next year.”

For Lyle, some of the best moments from across the week was meeting the plethora of characters outside the venue.

Photographer, Aki Ang

“I loved meeting people outside and doing some street style shots.  You see these bloggers, models and photographers online with tens of thousands of followers and assume they’re unapproachable, but most/all of them are down-to-earth, friendly and easy to talk to.

“There was a moment in the photographers pit where I put down my camera and just absorbed the atmosphere that is NZ Fashion Week.”

Mercedes-Benz presents Zambesi

Lyle photographed over 14 shows across the week and his favourites were Zambesi and Andrea Moore.

Andrea Moore

“I loved photographing Zambesi and Andrea Moore because of the atmosphere they created with their lighting props.  Another show that stood out was the Graduate show, some of the designs were detailed, unusual and interesting.

The Graduate Show

It was clear pretty early on in the week that our rookie photographer was more than runway ready, but hindsight is a powerful thing, and there were some lessons learned.

Hailwood

“With the power of hindsight, I wish I didn’t try to go to all the shows and end up with thousands of images each day then try to edit/process them.  Eventually some shows started to blend and look the same, while the ones I missed were the interesting/different ones.”

Katherine Victoria

You can check out Lyle’s NZ Fashion Week photos for mac+mae on our Facebook page and to check out his other work, visit his website.