NZFW17 | Ovna Ovich AW18

For Ovna Ovich’s presentation, Chapter nine ‘Tread Softly’, lush dream-pop duo Purple Pilgrims provided the live music for what appeared to be a stripped back show with seating arranged on only one side of the runway. The runway itself was white with wet paint splatter that matched the colours within the collection as we later discovered.

Models came out treading softly onto the runway with smudges of paint on their bare feet; there was a rather meditative feel to the show which reinforced the whole concept of the collection.

The clothes itself were beautiful, relaxed with the sort of Japanese minimalism that’s been evident in other collections. There was a play on tension and ease with gathers and ruffles but it was balanced with the collection’s fabrication of denim, linen and knitwear. Such fabrication has a sturdiness to it that makes the collection feel grounded.

Colour palette was muted and again we saw mustard making an appearance, making it a popular colour for next year’s colder months. Beauty look appeared natural with a light green eye shadow and hair pulled back that complemented each look of the collection.

The show’s liner notes asked “How often do we stop to think about the origins of what we wear?”. Transparency is such an important issue within the fashion industry especially after the horrible Rana Plaza incident of 2013 and the fact that the fashion industry is the second most polluting industry in the world. It’s admirable that labels such as Ovna Ovich call on consumers to be conscious of their clothing consumption but what is even better is that labels are dedicated to creating socially and environmentally aware work, something which Ovna Ovich prides itself on.

Words by Dru Douglas.
Images by Lyle Adams. More here.