NZFW 2017 | 5 mins with Hannah Burnard

Known for their 5-piece, seasonal capsule collections; Issue Clothing Co. designs versatile, work-appropriate clothing.  Boasting silhouettes that are designed to skim, not cling; leaving you to look and feel great all day long.  Hannah & Robyn strongly believe that a few well-chosen pieces can actually give you more options than a vast array of ‘fast fashion’ – they favour quality over quantity and are proud to be producing high quality clothing that’s made to last and it’s all manufactured right here in New Zealand.  We spoke to Hannah ahead of their NZ Fashion Week preview.

What inspired your collection?
We had a shared vision for a better workwear shopping experience; think clean lines, flattering silhouettes, and versatile clothing that effortlessly pairs with other items you already own. We’re inspired by the ‘boss lady’ women out there, and have created a collection that will dress them for all occasions, from brunch, to the boardroom, and everything in between.

Describe your quintessential customer…
She is a working professional, she’s busy, and knows what she likes. She shops a few times a year, and is loyal to brands she trusts. She expects service, and high quality clothing, and due to her business savvy nature isn’t include to impulse purchase. She’s a practical shopper, and knows the styles, fabrics and ‘things’ that suit her, but still wants to be seen to be on trend, and stylish.

What’s your social media of choice?
We love instagram, it’s a great platform both for showcasing designs and finding inspiration.

Who do you love to follow and where?
We are all over the map with this stuff. It’s not just about fashion, it’s about strong female role models, food trends, work/life and health — all things entertaining and inspiring. We follow the entrepreneur guys like Tim Ferris and Gary Vee as well as influencers like Twocorporategirls, anna.mac, littlemiss_corporate, NZ classics like Nadia Lim and Rachel Hunter

What are the top 3 songs on your Spotify playlist?
Ha! Worst question ever… I’ve got Don’t Worry Bout it by Kings on repeat and, at the moment, loving all things Rudimental.

Word association

New Zealand – Home
Fashion – Empowering
Music – Carpool Karoke
Art – Creative
Winter – Mulled Wine
Holiday – Need one