been | NZ Fashion Week 2016

New Zealand Fashion Week is finally over! And while many look on towards Fashion Week in New York, London, Paris & Milan. I (Sin-Mae) will take my time reflecting on our modest Fashion Week that has been. After attending five years of NZFW as a photographer and blogger, I have seen some great, some interesting and some questionable shows.Last year New Zealand had a taste of some brilliant design but many failed to reflect that creativity on the runway. In my opinion this left a huge opening for Sean Kelly to standout and steal the show of NZFW 2016.

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Above: Sean Kelly (2015), photo by Sin-Mae Chung. Kelly’s SS16 show of mirrors (and a risky red-net dress) was the most memorable event of 2015. He not only became an inspiration but he unknowingly set the standards and expectation for designers of 2016 to follow.

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Above: Salasai, video by Sin-Mae Chung originally posted on @macandmae.

This year, I was glad to see that many designers had upheld that standard. Harman Grubisa sent models down a golden runway during the opening ceremony. But Salasai stunned audiences by installing a massive wooden structure that covered nearly the length of the runway. The wooden structure separated the standing crowd from the models making us peer in as if we were looking at caged creatures.

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  Above: Reremoana Sheridan seen at Miromoda, photo by Sin-Mae Chung.

Miromoda, sponsored by NZ Post added dimension to the space by scattering cubes all over the runway. Eugenie lit the runway with LED lights while French 83 used stools in their cleverly thought out routine. Jarrad Godman collaborated with Servilles to deliver a strange, unique and beautiful show. Their collaboration transformed models into living art forms, identities hidden, unrecognisable through twisted budges of cloth wrapped around their head.


Above: Jarrad Godman, photo by © Michael Ng /

Hailwood presented a glamorous collection to the singing of The NZ Graduate Choir. While Rochelle surprised audiences with with the appearance of musician Stan Walker and netball player Maria Tutaia. Now I can go on and on about more shows, but I think I will save that for later. For now I will leave you with Stan Walker bustin’ out some moves to his new single, “You Never Know”.

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Above: Stan Walker busts out the moves at Rochelle, video by Sin-Mae Chung.